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The working title I was using for the comic before deciding on Bx3 was originally "World B. Free After Mail-in Rebate" (WBFAMIR for short).
I eventually decided that name was a little too inside-baseball (inside-basketball?). One of these days I'll explain where the name "BounceBounceBounce" comes from, as well as where the main characters "Chub" and "Lev" get their names (though some of you basketball-heads out there might have already caught on to that one).
Here's World. B. Free's basketball-reference page. Seems like he wan't just a name, but a pretty fine player as well.